Our system is structured around your club’s needs, with an online platform and mobile app to manage your account and bookings, full flexibility on the types of memberships you offer and your choice of flexible membership price points.
We’re the leading experts in flexible memberships, with a comprehensive on-boarding process. A dedicated support manager is on hand to guide you through all aspects of your flexible membership package.
XVIII provides your brand with the tools to drive visits and incremental spend from the sought-after infrequent golfer market, whilst maintaining brand integrity with your valued customers.
Our system is fully integrated and is designed to work alongside your existing Tee Sheet provider to allow for easy booking management. In addition, XVIII can link to a club’s spa and leisure booking facility providing a holistic flexible member booking experience.
XVIII is a unique association of clubs. An exclusive group of like-minded golf club professionals that now benefit from their collective expertise and knowledge provided through the XVIII network. Members too benefit from access to this unique collective of premium clubs with a global reach.
UNDERPINNING XVIII IS THE TRUSTED TECHNOLOGY ENGINE OF PLAYMOREGOLF. FOLLOWING MANY YEARS OF RESEARCH AND DEVELOPMENT, A NEW WHITE LABEL TAILOR-MADE PRODUCT FOR THE PREMIUM GOLF AND LEISURE MARKET IS NOW AVAILABLE TO YOU, ENABLING OPERATORS TO INCREASE PROFITABILITY AND GREATLY REDUCE ADMINISTRATION.
XVIII OFFERS FLEXIBILITY BOTH IN PRICING AND PRODUCT TYPE TO FIT YOUR CLUB’S REQUIREMENTS, THIS FLEXIBILITY ENABLES YOU TO HAVE CHOICE I.E. TO IMPLEMENT A POINTS-BASED OR VOUCHER SYSTEM.
AN INDUSTRY-FIRST NEW WHITE LABEL TAILOR-MADE PRODUCT FOR THE PREMIUM GOLF AND LEISURE MARKET IS HERE. XVIII ADOPTS YOUR BRANDING AND YOUR VALUES AND WILL LOOK AS MUCH A PART OF YOUR BUSINESS AS YOUR EXISTING SYSTEMS. AN APP-BASED SELF-MANAGING FLEXIBLE MEMBERSHIP PRODUCT AT YOUR FINGERTIPS.
XVIII IS AN EXCLUSIVE SOFTWARE SERVICE AND IS COMPLIMENTED BY AN EXPERIENCED TEAM WHO ARE THERE TO EMBED THEMSELVES IN YOUR BUSINESS AND PROVIDE A BEST-IN-CLASS PRODUCT THAT INCLUDES A COMPREHENSIVE REPORTING SUITE – BUILT TO GIVE PRODUCT TRANSPARENCY AT ALL LEVELS. OUR TEAM WILL SPEND TIME WITH YOU TO OVERSEE THE IMPLEMENTATION AND LONG-TERM MANAGEMENT OF XVIII WITH YOUR ON-SITE TEAM.
UTILISING YOUR BRANDING AND MOULDING TO YOUR VALUES, XVIII CANNOT ONLY DELIVER NEW CUSTOMERS, BUT ALSO ATTRACT MEMBERS OF OTHER CLUBS AND RESORTS UNDER THE XVIII UMBRELLA. YOU CAN BE PART OF AN EXCLUSIVE NETWORK OF PREMIUM DESTINATIONS ACROSS THE GLOBE, LINKED VIA A COMMON PLATFORM, ENABLING YOUR CUSTOMERS TO NOT ONLY PLAY AT YOUR COURSE, BUT ALSO AT OTHER PEER GROUP DESTINATIONS. XVIII ALSO INCLUDES CLUB SUPPORT AND HAS THE ABILITY TO BUILD A REPORTING SYSTEM AND A COMPREHENSIVE ONBOARDING PROCESS THAT IS SUPPORTED BY A DEDICATED ACCOUNT MANAGER WHO WILL SPEND TIME ON-SITE GETTING TO KNOW YOUR BUSINESS AND SHARING ALL OF THE BEST PRACTICE THAT WE HAVE BUILT UP OVER TIME.
FULLER TEE SHEETS ACROSS THE BOARD AT PEAK AND OFF-PEAK TIMES MEANS GREATER GROWTH. NO LONGER WILL THOSE TROUBLESOME OFF-PEAK SLOTS BE AN ISSUE. BY ENCOURAGING CUSTOMERS TO PLAY OFF-PEAK GOLF YOU CONTINUE TO YIELD YOUR PEAK TIMES. OUR ONLINE AND APP-BASED PORTAL ALLOWS GOLFERS TO MANAGE THEIR ACCOUNT AND TOP UP THEIR POINTS EASILY AND YOUR TEAM TO WORK EFFICIENTLY.
AVERAGE ROUNDS PER GOLFER
AVERAGE YIELD PER ROUND
PERCENTAGE OF OFF-PEAK GOLF PLAYED
Fully hosted and managed by XVIII with no on-site infrastructure, the platform is accessible anywhere, anytime, on any device for both you and your customers. Fully secured and PCI DSS compliant, providing you with the comfort of knowing all security and compliance is managed for you.
XVIII not only manages the customer experience for you, but also undertakes all transactional and account management processes, giving you the comfort that your customers are being securely managed.
Reduce admin overheads and save time, our system integrates with all the major booking systems.
Use a niche booking system? No problem – we’ll work with you to get it integrated.
The technology is second-to-none with continuous product development at its heart that is based on the needs and feedback of XVIII partners. We are always looking at how to improve our service offer and will soon be able to offer XVIII to work alongside your club’s spa and leisure club services to complement the golf membership offering.
XVIII NOT ONLY OPERATES IN ISOLATION WITHIN YOUR BRAND SPACE BUT ALSO FORMS PART OF A GLOBAL COLLECTIVE OF LIKE-MINDED PREMIUM COURSES. WE UNDERSTAND THE IMPORTANCE OF MIXING IN THE RIGHT CIRCLES FOR YOUR VERY SELECT AND BRAND AWARE AUDIENCE. IT’S NOT JUST ABOUT YOUR CLUB EITHER. THE IMPLEMENTATION OF XVIII ALLOWS MEMBERS TO ACCESS OTHER LIKE-MINDED ELITE BRANDS LIKE YOURS.
Our current clientele are reporting on average the following statistics
New flexible Members
Flexible Membership Enquiries
Average age of Flexible Members
Of all visits played off-peak
Potential Additional Membership Revenue
Average yield per round
Flexible Members upgrade to full Membership
Average rounds per golfer
We chose to launch our flexible membership category with this bespoke platform due to huge opportunity we saw with a completely new target market in Abu Dhabi and the wider UAE. At the time, golf membership in the traditional sense was on the decline; however we knew the high-earning, younger, time conscious, infrequent golfer would get real value from a more flexible approach. We saw immediate success in terms of enquiries and golfers joining Yas links. The industry leading platform means management of the entire category for me and my team was extremely simple. Plus, the customer journey is 5 star, as golfers’ book all their golf online through the bespoke app. I’d highly recommend the platform to any world class golf club looking to modernise their membership offering.
JAMES IBBETSON, DIRECTOR OF GOLF, YAS LINKS