How to maximise your membership waiting list
Golf clubs often have a waiting list for membership, which is a testament to their popularity and the quality of their facilities. However, keeping those on the waiting list engaged and excited about eventually joining is crucial.
Communication with your waiting list
Here are some top tips for golf clubs to effectively engage with their membership waiting list:
Keep the lines of communication open. Send regular updates about club events, news, and any changes in the waiting list status. This can be done through monthly newsletters, emails, or even a dedicated section on your website.
Limited opportunities to play
Offer opportunities for those on the waiting list to play Golf at your club and experience what it would be like to be a member. This can be completed in a controlled manner based on your current tee sheet utilisation.
Exclusive previews and invitations
Offer those on the waiting list exclusive previews of new facilities, upcoming events, or special offers. Invite them to attend certain club events as guests. This makes them feel valued and gives them a taste of what they can look forward to.
Personalisation
Personalise your communication. Address them by name and tailor messages to their interests. For example, if someone is particularly interested in tournaments, highlight upcoming competitions and results.
Create engaging content
Share engaging content such as tips for improving their game, interviews with club members or staff, and behind-the-scenes looks at club operations. This keeps them connected to the club and builds anticipation.
Social media interaction
Encourage them to follow the club on social media. Post regularly about club activities, member achievements, and golf tips. Engage with their comments and messages to build a sense of community.
Keeping your membership waiting list updated with progress
Provide regular updates on their position on the waiting list. Transparency about the process helps manage expectations and reduces frustration.
Special / exclusive offers
Consider offering special deals or discounts on club merchandise or services to those on the waiting list. This not only keeps them engaged but also makes them feel like part of the club community.
Feedback opportunities
Ask for their feedback on what they would like to see or experience once they become members. This not only makes them feel involved but also provides valuable insights for the club.
Membership welcome packages
Prepare welcome packages for when they finally become members. Include club merchandise, a welcome letter, and information about the club’s history and facilities. This makes their transition into membership smooth and memorable.
Engaging with your membership waiting list
By implementing these strategies, golf clubs can ensure that those on their membership waiting list remain engaged, excited, and ready to join when the opportunity arises. This not only enhances their experience but also strengthens the club’s community and reputation.
For more information on our Waiting List Product that can automate some of the above please get in contact.